Launched in 2020, The Avenue is HFG’s U.S. distribution division managing all release windows, from theatrical through home entertainment to television, SVOD and AVOD. The Avenue empowers filmmakers by pioneering innovative marketing and distribution strategies that amplify their stories to connect them with the broadest possible audience while driving commercial success. The Avenue has a partnership with Paramount Pictures to handle home entertainment and airlines. Films released under The Avenue label are a combination of film titles from Highland Film Group as well as third party acquisitions.